• South Bay Paint
    (408) 399-4500
    3487 S. Bascom Ave Campbell, CA 95008
  • South Bay Paint
    (408) 286 3986
    1749 W. San Carlos San Jose , CA 95128

  • Is it Still Paint?

    Is it Still Paint?

    Technology isn’t something most people think of when it comes to paint, but at Benjamin Moore we’re constantly working to develop products that solve problems and make you rethink what paint can do. Since Benjamin Moore paint goes so far beyond your expectations of paint, it kind of makes you wonder...is it still paint?

    Learn More

Green Promise

Green Promise - South Bay Paints

Green Promise® paints are some of the finest paints you can find on the market today. But how did they get to be so green? The reason is the combination of both the base paint and the colorant.

If you're looking for information on environmentally friendly paints, no doubt you've seen the acronym VOC. But what is a VOC really?

These standards focus on the materials that are used to manufacture the paint. The two main standards are as follows: 

Green Seal (GS-11) 
Founded in 1989, Green Seal provides science-based environmental certification standards that are credible, transparent, and essential in an increasingly educated and competitive marketplace. Our industry knowledge and standards help manufacturers, purchasers, and end users alike make responsible choices that positively impact business behavior and improve quality of life.

MPI (Master Painter's Institute) 
Established in 1996 MPI is an Institute dedicated to the establishment of quality standards and quality assurance in the painting and coating application industries in the U.S.A. and Canada. In addition, in recent years, they have also added a green product certification known as MPI Green Performance. 

Green Promise Products


AuraAura® Interior Waterborne Paint

Aura Interior paint is our best interior coating and is, "Quite simply the finest paint we’ve ever made."® With our proprietary Color Lock® Technology, Aura Interior paint delivers remarkable durability and exceptional color with hues that are richer, truer and retain their color integrity even after repeated washings. Aura interior paint is washable in any sheen, so you can use the sheen of your choice in any room.

With its superior hide properties, Aura Interior paint never needs more than a second coat in even the deepest colors. Eco-friendly Aura Interior paint is low VOC and low odor and is available in any color. It applies easily and dries quickly for seamless touch-ups.

•    Never more than two coats even in the deepest shades
•    Available in any color
•    Exceptional durability
•    VOC <48 g/l after tinting

To experience Aura, click here. | Click here for more information.



Virtually odorless Natura paint is the greenest and safest paint available in the market. In independent third party testing, Natura paint has the lowest total VOC emissions of any national paint brand tested. Available in any color, Natura also outperforms the competition by being the safest paint for your family without compromising performance or color selection.

Natura exceeds more industry standards for environmental safety than other leading zero VOC paints due to our unique waterborne colorant system that keeps Natura paint at zero VOC levels even after the paint is tinted to a specific color. Natura paint’s quick drying, virtually odorless formula allows you to use your room the same day it is painted.

•    Zero VOC even after tinting
•    No compromise in performance or color options
•    Available in any color

To experience Natura, click here. | Click here for more information.



ben offers great value with all of the performance qualities you expect from a premium interior paint from Benjamin Moore. ben is a low VOC, low odor coating that is available in any color you can imagine to suit any lifestyle and every décor. 

ben makes fabulous style easy and affordable, in a premium coating that applies easily, provides great coverage, and lets you create the home you want in unlimited hues.

•    Unrivaled value from Benjamin Moore
•    Applies easily, provides great coverage
•    Eco-friendly in any color
•    VOC <46 g/l after tinting

To experience ben, click here. | Click here for more information.


AuraAura Bath & Spa

Aura Bath & Spa is a premium interior coating in a desirable matte finish specially formulated for optimal performance in high humidity environments such as baths and spas. With our proprietary Color Lock® Technology, mildew-resistant Aura Bath & Spa paint delivers remarkable durability and exceptional color with hues that are richer, truer and retain their color integrity. Incredible hide means you never need more than 2 coats for even the deepest colors. Eco-friendly Aura Bath & Spa is low VOC, low odor, and available in any color.

•    The only matte finish specifically designed for baths and spas
•    Mildew resistant
•    Outstanding durability
•    VOC <44 g/l after tinting

Click here for more information.


Ceiling PaintWaterborne Ceiling Paint

Waterborne Ceiling paint was created to be the finest ceiling paint in the market. Formulated specifically for ceilings, Waterborne Ceiling paint offers an super flat finish that’s designed to hide surface imperfections. Available in any color, Waterborne Ceiling paint is low VOC and low odor.

Its outstanding application properties make ceiling painting virtually foolproof; it goes on easily with minimal spatter and superior hide for a flawless, professional look. Even in the deepest colors, Waterborne Ceiling paint maintains its super flat finish for an exceptional non-reflective surface.

•    Specially designed for ceilings
•    Hides minor surface imperfections
•    Available in any color
•    VOC <34 g/l after tinting

Click here for more information.


Eco SpecEco Spec®WB

Eco Spec Waterborne paint is the greenest paint for commercial projects available in the market. Eco Spec Waterborne paint has zero VOCs in both its base and colorant, so it remains zero VOC even after tinting. Its quick drying formula has minimal odor for same day return-to-service efficiency, ideal for facilities such as healthcare, educational, food service, assisted living and more, where odor sensitivity can be a concern.

Eco Spec Waterborne paint is available in any color with premium performance capabilities only Benjamin Moore can offer. Eco Spec Waterborne paint qualifies for LEED credit.

•    Greenest commercial paint on the market
•    Available in any color – zero VOC even after tinting
•    Fast dry and minimal odor – same-day return to service

Click here for more information.